In this age of digital and personal development, many have thrown around the term USP, or otherwise known as your Unique Selling Point. Some folks find it easy to identify these incredible strengths in others, but struggle to evaluate these attributes in themselves, their talents or their business offering.
As entrepreneurs, communicators or anyone with a dream, it is vital that you know what your unique strengths are, and utilise them in all of your business endeavours.
Let’s break it down into smaller parts and evaluate the significance of this term. When you are asked about your business, your skills, your capabilities or accomplishments, do you struggle to see what makes you unique? If you do, don’t worry, you are not alone in this dilemma. But if you do not challenge this weakness it will hold you back in every area where you seek to be successful. It is like carrying out a SWOT analysis on yourself, while determining where you are most likely to achieve your business goals.
So take a pen and paper, and jot down the words that come to mind as you answer these questions: There is no wrong answer, just be as honest as you can.
What differentiates you from what your competitors are doing or offering?
How do you add value in the industry or market you are currently in?
If you were not doing what you are doing, what would your consumers or customers miss out on?
When you wake up in the morning, are you motivated by the thought that you can make a difference in your work day, and if so, how?
Okay – how do you feel in the pit of your stomach right now? Are you chasing a goal that actually has no real value to your heart? Is there a possibility that you are stuck in your comfort zone and are no longer excited about what you are doing? If this is the case, then make the decision today to ‘unglue’ yourself from this place of underachieving.
“Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people.” – Jim Rohn
Your skill set may be perfectly matched to the industry you are working in, so it just may be the case that you need to sharpen your focus in a more dynamic way. Either way, unless we challenge these thoughts, we can find ourselves drifting along with no real motivation and certainly having no lasting impression on those we desperately want to impact in business and life.
“Coaching is unlocking a person’s potential to maximise their own performance. It is helping them to learn rather than teaching them.”
Author of The Inner Game series of books
Sometimes we are truly inspired by the incredible people in our lives who ‘coach’ us and cheer us on in our endeavours and adventures, but there are other seasons in life when we must decide to be our own coach, and that is where the inner game comes to play! I love the ideas in the book The Inner Game of Golf, by Timothy Gallway. I first began to read it because I love the mental disciplines of golf, and wanted to be a great caddie for my dad, and other golfers. I quickly noticed that the game of golf closely resembles the disciplines needed to actually do anything right, not just golf.
“When we plant a rose seed in the earth, we notice that it is small, but we do not criticize it as “rootless and stemless.” We treat it as a seed, giving it the water and nourishment required of a seed. When it first shoots up out of the earth, we don’t condemn it as immature and underdeveloped; nor do we criticize the buds for not being open when they appear. We stand in wonder at the process taking place and give the plant the care it needs at each stage of its development. The rose is a rose from the time it is a seed to the time it dies. Within it, at all times, it contains its whole potential. It seems to be constantly in the process of change; yet at each state, at each moment, it is perfectly alright as it is.” – Timothy Gallway
If you play golf, then you will be more than familiar with your thinking process as you move from swing, drive, shot to fairway, (trees?, water?, OOB?, or bunker?) green, and the hole… During these transitions, what matters is what you think about as you walk to the next shot! It is a lot like life. isn’t it? If you are swinging your way through the trees and trying to find your way back to the better fairways of your life, how you think about who you are, your potential and your goals, makes a humdinger of a difference! It impacts how you end the game, both in golf and in life!
Imagine you are the seed mentioned in Tim Gallway’s quote above; how do you really measure your worth? Can you be patient with your awesome little steps. even if they seem so small compared to others? Can you see that with each day you are possibly letting go of the old way of doing things, and with each new attempt to open up to new things, you are becoming more ‘you’ than you had previously been? Yes, you may need a magnifying glass to see the growth, but you need to be your own best cheerleader and not underestimate the power of the small steps you are taking. As you transition from one part of the game to the next, you need to watch how you think. You need to let go of how the last shot played out and get truly focused on the next shot and give it socks! We all know the quotes out there about letting go of the past and moving on, but it is not always as easy to do as we would like. It also depends on whether the last shot was a success or not.
Are you dragging your driver and your feet to the next shot? If you are, it’s okay, you can change what happens next in your ‘game’. But, if you allow the negative results from badly taken shots determine your confidence and enthusiasm, then you are in for a disastrous ‘game of life’ my friend. Trust me, I know. It matters what you think and do between ‘swings’. and the game of golf is much more about life, then many of us, especially a learner caddie, ever realised!
It may be time to change clubs, rethink your focus, take some time out or just enjoy the challenge instead of worrying about what may or may not happen. Sometimes the ‘game’ goes the way it does through no fault of our own. Just keep showing up, give it your best shot and never stop believing that you are learning as you grow! Don’t focus on other people’s game, just make sure that you show up for yours.