In this age of digital and personal development, many have thrown around the term USP, or otherwise known as your Unique Selling Point. Some folks find it easy to identify these incredible strengths in others, but struggle to evaluate these attributes in themselves, their talents or their business offering.
As entrepreneurs, communicators or anyone with a dream, it is vital that you know what your unique strengths are, and utilise them in all of your business endeavours.
Let’s break it down into smaller parts and evaluate the significance of this term. When you are asked about your business, your skills, your capabilities or accomplishments, do you struggle to see what makes you unique? If you do, don’t worry, you are not alone in this dilemma. But if you do not challenge this weakness it will hold you back in every area where you seek to be successful. It is like carrying out a SWOT analysis on yourself, while determining where you are most likely to achieve your business goals.
So take a pen and paper, and jot down the words that come to mind as you answer these questions: There is no wrong answer, just be as honest as you can.
What differentiates you from what your competitors are doing or offering?
How do you add value in the industry or market you are currently in?
If you were not doing what you are doing, what would your consumers or customers miss out on?
When you wake up in the morning, are you motivated by the thought that you can make a difference in your work day, and if so, how?
Okay – how do you feel in the pit of your stomach right now? Are you chasing a goal that actually has no real value to your heart? Is there a possibility that you are stuck in your comfort zone and are no longer excited about what you are doing? If this is the case, then make the decision today to ‘unglue’ yourself from this place of underachieving.
“Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people.” – Jim Rohn
Your skill set may be perfectly matched to the industry you are working in, so it just may be the case that you need to sharpen your focus in a more dynamic way. Either way, unless we challenge these thoughts, we can find ourselves drifting along with no real motivation and certainly having no lasting impression on those we desperately want to impact in business and life.