In this age of digital and personal development, many have thrown around the term USP, or otherwise known as your Unique Selling Point. Some folks find it easy to identify these incredible strengths in others, but struggle to evaluate these attributes in themselves, their talents or their business offering.
As entrepreneurs, communicators or anyone with a dream, it is vital that you know what your unique strengths are, and utilise them in all of your business endeavours.
Let’s break it down into smaller parts and evaluate the significance of this term. When you are asked about your business, your skills, your capabilities or accomplishments, do you struggle to see what makes you unique? If you do, don’t worry, you are not alone in this dilemma. But if you do not challenge this weakness it will hold you back in every area where you seek to be successful. It is like carrying out a SWOT analysis on yourself, while determining where you are most likely to achieve your business goals.
So take a pen and paper, and jot down the words that come to mind as you answer these questions: There is no wrong answer, just be as honest as you can.
What differentiates you from what your competitors are doing or offering?
How do you add value in the industry or market you are currently in?
If you were not doing what you are doing, what would your consumers or customers miss out on?
When you wake up in the morning, are you motivated by the thought that you can make a difference in your work day, and if so, how?
Okay – how do you feel in the pit of your stomach right now? Are you chasing a goal that actually has no real value to your heart? Is there a possibility that you are stuck in your comfort zone and are no longer excited about what you are doing? If this is the case, then make the decision today to ‘unglue’ yourself from this place of underachieving.
“Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people.” – Jim Rohn
Your skill set may be perfectly matched to the industry you are working in, so it just may be the case that you need to sharpen your focus in a more dynamic way. Either way, unless we challenge these thoughts, we can find ourselves drifting along with no real motivation and certainly having no lasting impression on those we desperately want to impact in business and life.
As I sit here writing to you, I hear the soft flickering of my open coal fire, as heat radiates and the smell of warmth fills the room. I am grateful. Over in my kitchen, a freshly prepared, by yours truly, pot of Irish stew gurgles and bubbles as it cooks on my brand new stove. My nearby window, slightly ajar, lets me hear the birds singing to each other from their branches, and the funny screams of sea gulls as they soar in the sky. The sound of life!
Some of you know I have moved, and many of you have asked me to tell the story of how it all happened. First, let me take a sip from my freshly brewed cup of brilliance, and I will begin to pen the tale.
The story is long, so I will keep it brief and pertinent to what really matters. I needed to move, and time was running out on my lease. Days, weeks and months were flying past, with no real success in finding my new abode. I remained resilient and positive, but meanwhile back at the ranch, my heart was growing wearisome and tiresome. You know the feeling.
So, on a seemingly ordinary Tuesday morning, way back in November, I awoke with a sense of destiny, urgency, optimism and a certain, “Je ne sais quoi“.
I went through my usual morning routine, breakfast, reading, quiet time, etc etc, but all the while I knew today was the day I would find it. I decreed it in my heart, that today God and I would find it, as if God needed my help, and the day commenced.
Soon I was out walking on the street, in the south city suburbs of Dublin, with no real place to go, just watching people and looking for opportunity. This particular day, opportunity came wearing overalls and holding a paintbrush. He was a stranger to me, but I soon found myself interrupting his work to inquire if he may possibly be the landlord of said property. He wasn’t. But quite resolutely he took me into the house to meet the landlord of this lovely Georgian house. To cut a long eventful story short, I spent about half an hour chatting with a landlord, who had nothing to offer me, but took the time to offer me friendly advice and hear my story. He had just come out of a three hour meeting, yet gave me much more than the time of day. It was inspiring, but even more so, when he simply said, that he wanted to give me some timely and encouraging advice…”Don’t lose hope!..”
He said it calmly and resolutely. So much so that the tired heart in me was lifted up. I blinked the tears from my eyes and thanked him for this kindness and time. And ventured out onto the street again.
Moments later I saw another gentleman in overalls. So, yes, you guessed it. I did. I gingerly approached him on the front steps of another Georgian building, and inquired if he were possibly the landlord. And, guess what? No, he wasn’t. We chatted a bit about why I was out stopping strangers and the like. He then decided to call the landlord of this property to inquire on my behalf. And low and behold, he had just driven in around the rear of the building at that moment. So, had I arrived at this second property thirty minutes earlier, things may not have lined up so perfectly for me. I mused to myself, thank God the other landlord took thirty minutes out of his day to be kind to a stranger.
Soon I rushed round the corner to meet another stranger, who now is my current landlord.
It all did not go as smoothly as planned, and there were a few delays and hiccups to test my faith, but soon after, the keys to my brightly new refurbished from floor to ceiling, Georgian studio were in my hands. I moved in well before Christmas, with the help of family and friends. I have all I need, plus one extra, a real open log fire! That part was a pleasant surprise. Blessed with brand new fixtures and fittings, a new cooker, fridge and utilities. And this is where I write to you from, sitting in my own antique nursing chair, by my heat-yielding flickering fire.
And although there are challenges afoot, and things that greatly challenge my heart today, I can look around me and be grateful that I have more than some, and less than a lot, but I have what I need. I am ready to move on to the next adventure, wherever and whenever that is. Today the sound of life is beautiful, and I am grateful for the journey, and for the strength that tears can bring.
Anyway, I better go, the sound and aroma of my homemade stew bubbling signals to me that it is ready, and so am I. Oh, there is one more important thing I must tell you; remember when I met the second landlord? Well, he was not planning on advertising this property, so the only way I would have found him is if I met him on the street. So, there you have it. Get out there and meet people. Take risks, go out on a limb and see what happens. I did, and it changed everything.
As I sit here at my office table writing to you, I am surrounded by half-packed boxes and disordered belongings…all of which are screaming for my attention.
My freshly brewed coffee steams beside me, swirling amidst the scent of my favourite pumpkin spice candle, and the birds chirp and dance outside as the frost melts in the November sun…
So I choose to be still. I choose to be thankful. It is easy to be thankful when all about you is splendidly perfect and testing times have come and gone, but when you are in the midst of true battles it can be a difficult thing to choose. I understand my friend, as I too am in that place. Between the now and the not-yet can be the scariest place to find yourself, or the grandest adventure ever. We can either see it as an opportunity or a threat.
I am moving, well getting ready to move, to a place unknown to me. As I prepare, I have been reminded over and over to be grateful for the things I have, while waiting for the things not yet seen. We have a choice to make…we can wallow in fear or we can flap our wings and use the winds of adversity to take us only higher. I want to choose the greater thing, the activity of winners, of fighters, of eagles. Today my friend Katie Taylor won her fifth world boxing championship title. What a legend! And as I watched her interview after the fight, I was overwhelmed by the expression of pure joy and relief on her face.
I couldn’t help but think of all the times she must have felt like giving up, or quitting. There must have been days when the sacrifice seemed too hard or too costly, but it all paid off today. And what a day of thanksgiving it is for her and all of us who know her and love her.
So, my friend, today we must decide to be brave, to be thankfully courageous, and respond with strength, boldness and faith. We can let the fear of the unknown overcome us or we can choose to respond with determination and perseverance. In this season of Thanksgiving it can be hard to be thankful when things are not as we would love them to be, but when we start to focus on the many beautiful things in our lives, joy will come and fill our tired hearts.
As we embrace the winds of adversity and change, thankfulness and bravery can be our companions. Choosing to be thankful creates a strong foundation in our lives that becomes our default response, even when circumstances are completely challenging. It is not easy but it is possible. I am sure there were days when Katie Taylor had to fight to believe that she could achieve her dreams, and today she celebrates where discipline and training have brought her. We can too my friend!
I invite you today, to be thankful, to be bravely thankful! And now back to my boxes…the adventure awaits! ¸.•*¨) Nisey K