In this age of digital and personal development, many have thrown around the term USP, or otherwise known as your Unique Selling Point. Some folks find it easy to identify these incredible strengths in others, but struggle to evaluate these attributes in themselves, their talents or their business offering.
As entrepreneurs, communicators or anyone with a dream, it is vital that you know what your unique strengths are, and utilise them in all of your business endeavours.
Let’s break it down into smaller parts and evaluate the significance of this term. When you are asked about your business, your skills, your capabilities or accomplishments, do you struggle to see what makes you unique? If you do, don’t worry, you are not alone in this dilemma. But if you do not challenge this weakness it will hold you back in every area where you seek to be successful. It is like carrying out a SWOT analysis on yourself, while determining where you are most likely to achieve your business goals.
So take a pen and paper, and jot down the words that come to mind as you answer these questions: There is no wrong answer, just be as honest as you can.
What differentiates you from what your competitors are doing or offering?
How do you add value in the industry or market you are currently in?
If you were not doing what you are doing, what would your consumers or customers miss out on?
When you wake up in the morning, are you motivated by the thought that you can make a difference in your work day, and if so, how?
Okay – how do you feel in the pit of your stomach right now? Are you chasing a goal that actually has no real value to your heart? Is there a possibility that you are stuck in your comfort zone and are no longer excited about what you are doing? If this is the case, then make the decision today to ‘unglue’ yourself from this place of underachieving.
“Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people.” – Jim Rohn
Your skill set may be perfectly matched to the industry you are working in, so it just may be the case that you need to sharpen your focus in a more dynamic way. Either way, unless we challenge these thoughts, we can find ourselves drifting along with no real motivation and certainly having no lasting impression on those we desperately want to impact in business and life.
“Coaching is unlocking a person’s potential to maximise their own performance. It is helping them to learn rather than teaching them.”
Author of The Inner Game series of books
Sometimes we are truly inspired by the incredible people in our lives who ‘coach’ us and cheer us on in our endeavours and adventures, but there are other seasons in life when we must decide to be our own coach, and that is where the inner game comes to play! I love the ideas in the book The Inner Game of Golf, by Timothy Gallway. I first began to read it because I love the mental disciplines of golf, and wanted to be a great caddie for my dad, and other golfers. I quickly noticed that the game of golf closely resembles the disciplines needed to actually do anything right, not just golf.
“When we plant a rose seed in the earth, we notice that it is small, but we do not criticize it as “rootless and stemless.” We treat it as a seed, giving it the water and nourishment required of a seed. When it first shoots up out of the earth, we don’t condemn it as immature and underdeveloped; nor do we criticize the buds for not being open when they appear. We stand in wonder at the process taking place and give the plant the care it needs at each stage of its development. The rose is a rose from the time it is a seed to the time it dies. Within it, at all times, it contains its whole potential. It seems to be constantly in the process of change; yet at each state, at each moment, it is perfectly alright as it is.” – Timothy Gallway
If you play golf, then you will be more than familiar with your thinking process as you move from swing, drive, shot to fairway, (trees?, water?, OOB?, or bunker?) green, and the hole… During these transitions, what matters is what you think about as you walk to the next shot! It is a lot like life. isn’t it? If you are swinging your way through the trees and trying to find your way back to the better fairways of your life, how you think about who you are, your potential and your goals, makes a humdinger of a difference! It impacts how you end the game, both in golf and in life!
Imagine you are the seed mentioned in Tim Gallway’s quote above; how do you really measure your worth? Can you be patient with your awesome little steps. even if they seem so small compared to others? Can you see that with each day you are possibly letting go of the old way of doing things, and with each new attempt to open up to new things, you are becoming more ‘you’ than you had previously been? Yes, you may need a magnifying glass to see the growth, but you need to be your own best cheerleader and not underestimate the power of the small steps you are taking. As you transition from one part of the game to the next, you need to watch how you think. You need to let go of how the last shot played out and get truly focused on the next shot and give it socks! We all know the quotes out there about letting go of the past and moving on, but it is not always as easy to do as we would like. It also depends on whether the last shot was a success or not.
Are you dragging your driver and your feet to the next shot? If you are, it’s okay, you can change what happens next in your ‘game’. But, if you allow the negative results from badly taken shots determine your confidence and enthusiasm, then you are in for a disastrous ‘game of life’ my friend. Trust me, I know. It matters what you think and do between ‘swings’. and the game of golf is much more about life, then many of us, especially a learner caddie, ever realised!
It may be time to change clubs, rethink your focus, take some time out or just enjoy the challenge instead of worrying about what may or may not happen. Sometimes the ‘game’ goes the way it does through no fault of our own. Just keep showing up, give it your best shot and never stop believing that you are learning as you grow! Don’t focus on other people’s game, just make sure that you show up for yours.
In-between… [noun] Also known as in-betweener – a person or thing that is between two extremes, two contrasting conditions, such as yeses, nos/or noes, and in-betweens.
Sound familiar? Today, Easter Saturday is certainly that day for the entire calendar, but none more than the very first Easter Saturday, when nobody knew yet, that Sunday would be the day that the game changed.
Today, it feels like the world celebrates the waiting factor of being in-between. I wish I could embrace it as enthusiastically in my own personal life, but that is not always an easy thing to do. Today, when it feels like we sit and wait to celebrate tomorrow, Jesus was in fact demolishing the powers of darkness, grabbing keys and unlocking doors, setting captives free, and changing our eternity, for eternity. Heaven rubbed its hands together, in expectation, just like my mum does when she is waiting for an apple pie to bake in the oven. All the angels in heaven were anticipating the day He would rise; they saw the in-between day as a day of great victory.
So what are you doing today? Are you celebrating the in-between day while you wait for Sunday? Are you stuck between two extremes, or contrasting conditions? If so, please know that you are certainly not alone in that place. Even if it seems like a dark place, remember Jesus conquered darkness, even your darkness. He sees in the dark, and darkness is as light to Him. You may not see Him there beside you, but trust me I know He is there with you.
Are you stranded between yours or someone else’s yeses and nos, maybes and delays? As Jesus moved through the depths of the earth dismantling everything that could ever come between you and Him, don’t you think that He too can handle the yeses and nos of our lives? I understand, it is easier said than done, but isn’t that what faith is? Believing without yet seeing! Remember the dearly loved followers of Jesus as they waited for Sunday, nobody had even risen from the dead before. It had never been done in the history of time. What faith they must have had. Even His enemies watched in fear, in case He would actually do it. The eyes of faith must look at something as if it has already happened. Believe me, I am learning to do this as much as you are my friend.
Today, as I remember what kept Jesus busy in the depths of the earth, I am grateful that He walks through the dark seasons of my life with me. I see Him as the greatest Superhero ever. He wielded His powerful sword of truth and demolished every lie, stronghold and fear that tries to ruin my life. He tore down every obstacle that stood in our way. He disarmed the kingdom of darkness and opened the gates of splendid salvation for us. Today, way back then, was a busy day where Jesus stood in-between two very contrasting days, two extremes, two very contrasting outcomes, and changed the world forever. Never before had the world calendar been divided into BC and AD.
AD is an abbreviation for “Anno Domini,” which is a Latin phrase meaning “in the year of our Lord,” referring to the Christ’s birth. BC means before Christ. It was not actually developed until 525 AD, when the entrance of the Christ into the world was recognized as being the turning point of history, and our calendars were made to reflect that. Today, can be a turning point for you too.
So this Easter, may our lives reflect what happened on the in-between day. The day where all of hell woke up to the power of heaven let loose on them. The world was in-between two very contrasting outcomes, and nothing would remain the same.
May you know, that just as you walk through yeses, nos, and difficult days, Jesus walks with you, right in the midst of where it hurts, and He promises to never abandon you. Today, may be a day of waiting for tomorrow, but it would also be a good day to get busy remembering exactly what He did in the darkness, and that He is busy walking us through the in-between times too, and all power is His.
You are much loved, from one in-betweener to another. We are held firmly by the greatest In-betweener the world has or will ever know!
I took this photo here in Ireland. It’s a beautiful little pansy growing from solid rock. Beautiful things can grow in hard places… so chin up buttercup!
We all go through tough times, where life is literally as hard as rock, and everyday feels like we are walking through quick dry cement. Look at this pansy: it is fragile, delicate and easily broken, yet it has somehow overcome the obstacles presented to it by the surroundings it is trying to grow in. Feel familiar?
Are you trying to overcome the tests of life? Are you determined to rebuild what circumstances have demolished? Has your courage been ravished by disappointment or heartache? Are there just too many whys and not enough answers? You are not alone in this tough place. But there is always a lesson to learn, and the things that happen on the outside, can bring about a tremendously precious lesson on the inside of us. Changes around us can become the perfect soil for growth on the inside, where nobody sees, but God. Right in this moment of pain, there are gems awaiting your embrace. It’s hard, and absolutely overwhelming, but God will not leave you alone. You may be trying not to be lonely while you are alone, and that could be exactly where God will meet you and change everything about you.
“God gets His best soldiers out of the highlands of affliction.” C.H. Spurgeon
You are not alone, you are not alone, you are not alone! You must choose to embrace this painful season, and keep believing that this too shall pass, and one day you will smile again. Not a fake, pretend smile, but a real smile that comes from a truly happy place.
God knows how to get you there. He knows how to get your tender, delicate roots through the hard cement of life, just like the little pansy. The amazing thing is, that although this pansy was in fact tiny, I still saw it. Even in what seems like a season of ‘smallness’ in your life, God will cause the right people to see you, (really see you) and He will show you the why of it all.
Hang in there…even in this hard place, you are still beautiful, inside and out. God sees you and He is guiding you with His eye.
Some of you will remember my original story about that wonderful little book called, The Language of Flowers…a small quaint book, detailed in the most simple yet decorated hand painting. I first discovered this book while staying with a dear family in Atlanta, and when I first picked it up I knew it was not like any other book I had ever seen. It looked like one of a kind, a once off created manuscript, printed for one reader, for one love, for the eyes of one beholder. I felt privileged to even hold it.
I flicked though the front pages, and soon discovered that I was not far from the truth in my observations. It was indeed a very special little book. Before my eyes, were lots of hand drawings of flowers, names inserted in a calligraphy pen, and then lists and lists of flowers, and the reason one may give them to another. It grabbed my heart. How happy I was that it had been so nicely arranged where it was, so that some guest or family member may be warmed by its presence. Looking back now, it couldn’t have found a more loving or deserving home, than the one in which I discovered it.
Well this is my exciting sequel to that beautiful romantic story. Since I originally wrote about this book on Valentine’s Day, I thought another Valentine’s Day would be the perfect time to reveal some beautiful details about the author and this book.
After my previous story about this book, I received an incredible letter from Laurie (who’s mother was the object of love, for whom this precious book was written) Laurie is now custodian of the book, and wished me to know some more details about it…so please read on to learn of the gorgeous gems I was sent to share with you.
Thanks for your prompt reply. I will try to give you as much information as I have regarding the book, The Language of Flowers, and its history. The author was F.W.L (Frederik Lucas) a Jew who was my mother’s (Margaret Florence Jean Pickston) grandfather. I know little about his life although he was an artist of some standing and my mother says his work was in the Royal Academy of Art, but I cannot confirm that yet as it needs more research.
Now this book was never meant to be published and was written for his wife as a token of love, for I believe an anniversary (in 1913) or birthday from, ” Father to Mother”. How long it took him is not known but would assume some time as he secretly undertook his work every evening after his wife retired to bed. For years it lay in pieces in my Grandfather’s clothes drawer, gathering dust, until 1967/1968. My parents were at a party, when polite conversation turned to the little book, and by chance a gentleman overheard who worked for Micheal Joseph, the book publishers.
He explained he was most interested in seeing the book as Michael Joseph had not published a book like this before. So the book was sent to London and rebound/restored to its former glory, including its original handmade leather dust jacket. Then the first copy went to print on 10/10/1968, which also happened to be when I was born.
You will see numerous mistakes in the book such as paint brush marks on pages and written mistakes. A little known fact is that this book was entirely illustrated by paint brush, including all the meanings of the plants, with the exception being the forwarding poem to mother. I am not sure if the book is still in print as Penguin books have taken over and produced a run a few years back to send to every library in the U.S.A. I hope this long letter builds a picture in your mind about what I call “the little book” AKA The Language of Flowers.
I am sure when this loving gentleman worked secretly on this labour of love for his wife, that he had no idea just how very loved it would be, by his wife and so many others. Today, may you find a labour of love to embrace, and make it your absolute passion to share it with the world. Someday I hope to make it to London and hold the original in my hands, so watch out for part three to The language of Flowers saga.
At the start of a new year many of us decide to make some big changes in how we do things…
This is my new ‘now’ reminder, to seize the day and make tomorrow better, by doing my best today, now.
On days when I want to change everything about the past or the future, it is refreshing to simply remind my heart of the tremendous power the choices I make today carry. The seeds I sow today will reap a harvest in the future, so the opportunities of today deserve my full attention, now.
These cool watches are made by @stealtimeback who donate to charities that help children in need! ~♡~ Having dealt with them personally, I must say they simply have a fabulous customer service manner and set the standard high in customer care. Kudos!
When I look at my ‘now’ watch, I find myself motivated to crush procrastination to the ground, and get things done that are essential and necessary. Maybe you find it easy to do the more challenging chores of today? Maybe you fumble through your day with low energy or fear of failure? Whichever circumstance you find yourself in, start to make some small, significant changes now. Each little successful step will soon recharge and motivate you to make bigger changes. I am doing it, and already I am finding that I spend less time in the procrastination valley, and I see ‘now’ as a place full of immense potential and endless possibilities.
The person you will be tomorrow, depends on the person you choose to be today… ⏰ Denise
Miracles come in moments. Be ready and willing. – Wayne Dyer
As I type, I am surrounded by construction work, drilling to the left, drilling to the right, and even drilling on the street outside my house. Everywhere I look there is rubble, or walls being torn down. While there is a lot of noise, in the midst of it there are things being quietly built back up: foundations being laid, walls being secured, and new designs being drawn. It is a noisy mixture of tearing down and rebuilding, in three different places. As I sit here, sipping my green tea and sharing a few quiet moments with God before the rest of my day kicks in, I am quietly reminded that our lives resemble the havoc that surrounds the place I currently call home.
Maybe you are in a season where all is being stripped from your life and things feel shaky and uncomfortable for you? It could be that there is a sense of old things dying so that they can be returned to you improved or mended? You may be struggling to surrender control over someone whom you wish you could change, or someone is trying to convince you that you yourself need to change too? Maybe you are in a glorious place of rebuilding and new things are appearing all around you, filling your heart and life with excitement and happiness? It is safe to say that all of us travel through these seasons at varying times in our lives, and we cannot always determine just when they will happen.
In the last few days, the word ABIDE, has grabbed my heart and invited me to be still, and to come away from the madness around me. This word reminds my soul that even in the midst of construction work, (whether internal or external), there is a place of deep peace. It is not found in rushing around glorifying busy schedules, but in the solitude of a quiet moment of surrender and reflection. Abide…Abide…Abide!
Are you rushing around in a state of mayhem, losing your grip on everything because you are trying to carry too much? A lazy man’s load never works, even with the things of the heart! Let it all go…surrender it to God. Choose to ABIDE in the knowledge that the only person you can change is yourself, and that God is walking and working with you to bring order to your life. I am right here with you…learning to ABIDE, when all you see is disappointment and change. Take a breath, put everything in His great big hands. Trust Him with the process, the outcome, the journey and even the tears. You are His masterpiece, so choose to abide, and let the Master take over…I know I am.