As I sit here at my office table writing to you, I am surrounded by half-packed boxes and disordered belongings…all of which are screaming for my attention.
My freshly brewed coffee steams beside me, swirling amidst the scent of my favourite pumpkin spice candle, and the birds chirp and dance outside as the frost melts in the November sun…
So I choose to be still. I choose to be thankful. It is easy to be thankful when all about you is splendidly perfect and testing times have come and gone, but when you are in the midst of true battles it can be a difficult thing to choose. I understand my friend, as I too am in that place. Between the now and the not-yet can be the scariest place to find yourself, or the grandest adventure ever. We can either see it as an opportunity or a threat.
I am moving, well getting ready to move, to a place unknown to me. As I prepare, I have been reminded over and over to be grateful for the things I have, while waiting for the things not yet seen. We have a choice to make…we can wallow in fear or we can flap our wings and use the winds of adversity to take us only higher. I want to choose the greater thing, the activity of winners, of fighters, of eagles. Today my friend Katie Taylor won her fifth world boxing championship title. What a legend! And as I watched her interview after the fight, I was overwhelmed by the expression of pure joy and relief on her face.
I couldn’t help but think of all the times she must have felt like giving up, or quitting. There must have been days when the sacrifice seemed too hard or too costly, but it all paid off today. And what a day of thanksgiving it is for her and all of us who know her and love her.
So, my friend, today we must decide to be brave, to be thankfully courageous, and respond with strength, boldness and faith. We can let the fear of the unknown overcome us or we can choose to respond with determination and perseverance. In this season of Thanksgiving it can be hard to be thankful when things are not as we would love them to be, but when we start to focus on the many beautiful things in our lives, joy will come and fill our tired hearts.
As we embrace the winds of adversity and change, thankfulness and bravery can be our companions. Choosing to be thankful creates a strong foundation in our lives that becomes our default response, even when circumstances are completely challenging. It is not easy but it is possible. I am sure there were days when Katie Taylor had to fight to believe that she could achieve her dreams, and today she celebrates where discipline and training have brought her. We can too my friend!
I invite you today, to be thankful, to be bravely thankful! And now back to my boxes…the adventure awaits! ¸.•*¨) Nisey K
Satisfying the hope of your market, makes business a sweeter experience!
Maybe the word ‘hope’ drew you to this blog today, or possibly you are a keen marketer and advocate for all things digital? I am currently studying the history, life and power of digital marketing, endeavouring to better my own knowledge of the subject, helping others do the same, and also strengthening my brand platform. It is a vast subject, but what has grabbed my attention from the starting line is the whole idea of the ‘hope’ we seek to give our customers, followers and readers.
As marketing advocates, our deepest desire is to strengthen the trust relationship we develop with others through our web content and everything we do. We want to create a platform where our brand is trusted, relied upon, purchased and engaged with in a deeper way. We long for longevity and commitment from our audience, ensuring that they will see us as a profitable, reliable and trustworthy investment.
So when people interact with your brand or service, do they come away feeling positive or disappointed? When you promise something are you absolutely sure that you are delivering what they expect? This brings me to the introduction of two important words, ‘hope’ and ‘expectation’. You should desire to build a reputation with your audience where they believe in you, have hope in you and become loyal to you. We cannot control the internal expectations of our target group, but we can try to understand their expectation and then incorporate those things into our media campaigns, wherever it is possible. We have direct control over the message we deliver and strive to build. If a customer becomes disillusioned with our brand they will abandon us and relinquish any relationship with us. As you develop and strengthen your relationship with the target market, it is imperative that you do not offer what you cannot deliver.
Marketing is a powerful form of communication, finding much comparison with our own personal and professional relationships. You will cause a person to lose confidence in you if you continue to promise things that you have no intentions of delivering. One of my pet hates is the failure of professionals to follow through on their promise and falling short in communicating about important issues. Here is where the strategies of project management are vital.
So moving forward, as you build your brand or product campaign, be sure to critically analyse the things you are promising, while continually striving to remove any doubt in the heart and mind of your target market that you can deliver. Let this also permeate into your personal and professional relationships, and the sea you sail on will certainly be a smoother one!
I hope my title grabbed your attention…an odd one I know, but this short thought for today will inspire you, I believe.
I woke one morning, eager to start my day with soul food and coffee, but before my feet even hit the carpet, a deep dread overshadowed my short-lived enthusiasm. I was quickly overwhelmed by thoughts of the things in my life that were seemingly incomplete to me. My mind became overcrowded with unanswered prayers and waited-on promises. I instantly felt down in the dumps, and downtrodden by worry and regret. I knew I had a choice to make…I could either choose misery or joy. But misery was winning.
Then in the stillness of a kettle boiling and birds singing near my open window, the still small voice of Hope spoke to my heart: “Life is like a donut…you can either choose to look at the hole in the middle, which represents all that you feel is missing from your life… OR you can choose to look at the amazing things that surround you every day, that fill your life with joy, hope, goodness and countless other precious things…the choice is yours!”
My negative worrying was stopped in its tracks… and with a freshly made cup of brilliance in my hand I made my way over to sit bathed in the sunshine beaming in through my window. For a few moments I quietly let those powerful words permeate my being. It made no sense to keep staring at that empty hole in the middle of the gloriously beautiful donut of life, and yet my heart was weary of waiting, weary of trying to figure things out. I was just plain weary. I picked up my reading passages for the day and continued to try to banish those irritating negative thoughts. Then I read this: ‘What God accomplishes in you while you are waiting, is often more important than the thing you are waiting for.”(UCB Radio)
BOOM! I was stunned by the truth of those words…that even though what I am praying and waiting for is of such importance to me and God, and indeed those involved, there is a deeper work that is far more attractive to the heart and plan of God. He is watching my growth, my faithfulness, my determination to trust Him, among many other things. Suddenly my shoulders dropped from their anxious position and I realised I could find peace instead of striving. My agenda was refocused and I could see the donut, instead of what was missing in the middle. Peace came. I did not find the answers I wanted, but I found the answers I needed for that moment. Tomorrow is another day, and He will come with what my soul needs. So for today I will enjoy the donut, the blessings, the journey and all that is happening to make me the person in whom God finds delight. There are treasures in dark times, and great joy to be found in the waiting seasons of our lives…It all boils down to which part of the donut you choose to focus on and appreciate.
Enjoy the donut that is your life…find the genuine blessings that surround you every day…for this is the key to unlocking true joy in every circumstance of life.