Tag Archive | Marketing

Making Waves

Making Waves

by Denise Kennedy

sea

 

Most people don’t walk around  with a deep awareness of how they make an impact on the people or world around them. In truth, most of us just follow the path that ignites our passions and keeps our souls alive with excitement. Even as you read this, you may be truly blinded to the incredible way you use your gifts and talents to motivate, encourage and inspire others, but you do.

 

Don’t worry if you’re making waves simply by being yourself. The moon does it all the time.— Scott Stabile

 

Many have said that the most influential people in the world, are those who just humbly did what kept their hearts on fire. They helped people, lifted the hurting, reached out to feed the poor, painted their dreams, built beauty out of clay, and never stopped dreaming – even against the odds. You are one of those people, if you open your eyes every morning with a sense of expectation at what another day brings. You are one of those people, if you truly want to make a difference in the lives of others. You are a wave-maker, even if you never actually see the impact your waves make.

 

Think about the moon; it literally makes moves nothing else can compare to. You will never be as powerful as the moon, but you can make moves right now, where you are. Today can be the day that you dramatically choose to focus on the strength of purpose you carry. You are faced with the choice to give your all and channel your best efforts towards the dreams you carry in your heart. It could be time for you to build on the waves you are already making, or it may be time for you to make some changes in the direction you are moving in? The choice is always yours to make!

 

“It’s wonderful to be grateful. To have that gratitude well out from deep within you and pour out in waves. Once you truly experience this, you will never want to give it up.” – Srikumar Rao

 

Gratitude is a great outlook to encourage in your heart, even if things may not be as you would wish. There is always something to be thankful for, you just have to take the time to find it. Once you start looking, you will find even more than you previously imagined.

Look at what you are doing; is it moving you in the direction of your dreams? When you think about the things you do on a daily basis, will the end results be ones you will feel proud of? Is it time to write that book? Change careers? Make that move? Ask that question? The answer is right there in your whispered reply. Don’t ignore it.  Come on, an ocean of opportunity awaits you, don’t miss the next wave. Somebody else may be waiting on your waves to motivate them to start their own.

 

“Just like a surfer, when the right wave comes along, you better be ready!”

– Denise Kennedy

 

“Don’t give yourself the opportunity to regret the chance you didn’t take.” @roxanamjones

NOW ⏰

~♡~

now 11

At the start of a new year many of us decide to make some big changes in how we do things…

This is my new ‘now’ reminder, to seize the day and make tomorrow better, by doing my best today, now.

On days when I want to change everything about the past or the future, it is refreshing to simply remind my heart of the tremendous power the choices I make today carry. The seeds I sow today will reap a harvest in the future, so the opportunities of today deserve my full attention, now.

These cool watches are made by @stealtimeback who donate to charities that help children in need! ~♡~ Having dealt with them personally, I must say they simply have a fabulous customer service manner and set the standard high in customer care. Kudos!

When I look at my ‘now’ watch, I find myself motivated to crush procrastination to the ground, and get things done that are essential and necessary. Maybe you find it easy to do the more challenging chores of today? Maybe you fumble through your day with low energy or fear of failure? Whichever circumstance you find yourself in, start to make some small, significant changes now. Each little successful step will soon recharge and motivate you to make bigger changes. I am doing it, and already I am finding that I spend less time in the procrastination valley, and I see ‘now’ as a place full of immense potential and endless possibilities.

The person you will be tomorrow, depends on the person you choose to be today… ⏰ Denise

Miracles come in moments. Be ready and willing. – Wayne Dyer

©niseyk

The Inside Story: Citizen Journalists

 

we-are-citizen-journalism

An inside look at Citizen Journalism, by Denise Kennedy

It’s been around for years, and you have possibly been doing it but never thought of it in this context. It keeps you awake at night when you should be asleep, but when the writing bug hits you, the pen (or the keyboard) is in control. For all the writers reading this, it comes as no surprise that writing has been a passion of many since time began, but for some of you the title for a specific type of writing is new news for you: I speak of the trendy, hipster, dedicated blogger, known as ‘the citizen journalist’.

The following definition given by Rosen sums it up quite simply:

“When the people formerly known as the audience employ the press tools they have in their possession to inform one another, that’s citizen journalism’. (Jay Rosen, 2008)

Citizen journalism is based upon the occupation of citizen writers, processing, collating and producing content for public readership, news and information.

According to Bowman and Willis, (We Media, 2003), written back in 2003:

“We are at the beginning of a Golden Age of journalism — but it is not journalism as we have known it. Media futurists have predicted that by 2021, “citizens will produce 50 percent of the news peer-to-peer.” However, mainstream news media have yet to meaningfully adopt or experiment with these new forms. Historically, journalists have been charged with informing the democracy. But their future will depend not on only how well they inform but how well they encourage and enable conversations with citizens. That is the challenge.”

It is important to note that we cannot make the mistake of confusing what is known as Community Journalism and Civic Journalism, which are both related to the actual writing and reporting of professional journalists. The huge increase of media access, online platforms, digital marketing and new technology, have all led to growth in volume of citizen produced articles, and as this trend is set to rise, it can be expected that citizen journalists will most definitely be seen on a larger scale moving forward.

Denise Kennedy

March 2015

The Hope of Marketing ¸.•*”

written by Denise Kennedy

¸.•*”

20140423_090056Satisfying the hope of your market, makes business a sweeter experience!

Maybe the word ‘hope’ drew you to this blog today, or possibly you are a keen marketer and advocate for all things digital? I am currently studying the history, life and power of digital marketing, endeavouring to better my own knowledge of the subject, helping others do the same, and also strengthening my brand platform. It is a vast subject, but what has grabbed my attention from the starting line is the whole idea of the ‘hope’ we seek to give our customers, followers and readers.

As marketing advocates, our deepest desire is to strengthen the trust relationship we develop with others through our web content and everything we do. We want to create a platform where our brand is trusted, relied upon, purchased and engaged with in a deeper way. We long for longevity and commitment from our audience, ensuring that they will see us as a profitable, reliable and trustworthy investment.

So when people interact with your brand or service, do they come away feeling positive or disappointed? When you promise something are you absolutely sure that you are delivering what they expect? This brings me to the introduction of two important words, ‘hope’ and ‘expectation’. You should desire to build a reputation with your audience where they believe in you, have hope in you and  become loyal to you. We cannot control the internal expectations of our target group, but we can try to understand their expectation and then incorporate those things into our media campaigns, wherever it is possible. We have direct control over the message we deliver and strive to build. If a customer becomes disillusioned with our brand they will abandon us and relinquish any relationship with us. As you develop and strengthen your relationship with the target market, it is imperative that you do not offer what you cannot deliver.

Marketing is a powerful form of communication, finding much comparison with our own personal and professional relationships. You will cause a person to lose confidence in you if you continue to promise things that you have no intentions of delivering. One of my pet hates is the failure of professionals to follow through on their promise and falling short in communicating about important issues. Here is where the strategies of project management are vital.

So moving forward, as you build your brand or product campaign, be sure to critically  analyse the things you are promising, while continually striving to remove any doubt in the heart and mind of your target market that you can deliver. Let this also permeate into your personal and professional relationships, and the sea you sail on will certainly be a smoother one!

Denise ¸.•*”¸.•*”¸.•*”