Satisfying the hope of your market, makes business a sweeter experience!
Maybe the word ‘hope’ drew you to this blog today, or possibly you are a keen marketer and advocate for all things digital? I am currently studying the history, life and power of digital marketing, endeavouring to better my own knowledge of the subject, helping others do the same, and also strengthening my brand platform. It is a vast subject, but what has grabbed my attention from the starting line is the whole idea of the ‘hope’ we seek to give our customers, followers and readers.
As marketing advocates, our deepest desire is to strengthen the trust relationship we develop with others through our web content and everything we do. We want to create a platform where our brand is trusted, relied upon, purchased and engaged with in a deeper way. We long for longevity and commitment from our audience, ensuring that they will see us as a profitable, reliable and trustworthy investment.
So when people interact with your brand or service, do they come away feeling positive or disappointed? When you promise something are you absolutely sure that you are delivering what they expect? This brings me to the introduction of two important words, ‘hope’ and ‘expectation’. You should desire to build a reputation with your audience where they believe in you, have hope in you and become loyal to you. We cannot control the internal expectations of our target group, but we can try to understand their expectation and then incorporate those things into our media campaigns, wherever it is possible. We have direct control over the message we deliver and strive to build. If a customer becomes disillusioned with our brand they will abandon us and relinquish any relationship with us. As you develop and strengthen your relationship with the target market, it is imperative that you do not offer what you cannot deliver.
Marketing is a powerful form of communication, finding much comparison with our own personal and professional relationships. You will cause a person to lose confidence in you if you continue to promise things that you have no intentions of delivering. One of my pet hates is the failure of professionals to follow through on their promise and falling short in communicating about important issues. Here is where the strategies of project management are vital.
So moving forward, as you build your brand or product campaign, be sure to critically analyse the things you are promising, while continually striving to remove any doubt in the heart and mind of your target market that you can deliver. Let this also permeate into your personal and professional relationships, and the sea you sail on will certainly be a smoother one!
Everywhere I turn this phrase is following me… be it on a greeting card, in a movie or a conversation… ‘Make sure you follow through.’ Any golfers out there will know how vital that is to your swing and your game of golf! Well, I am learning that is it equally as vital to my game of life!
Sometimes we have to stand still before we can move forward, and I am reminded of the days gone by where I thought I could not possibly take another step in the direction I knew in my heart I needed to go, but I did. So here I stand again, at the junction of more decisions where truth begs for my attention, despite what my heart may say it wants. I love truth, but some days we are led by our desires for what we want, rather than what may be the chosen path by God for us right now. He wants obedience, He wants surrender, He wants my willingness to trust Him despite my disappointment. HE wants my ‘follow through’. And deep down in my heart, so do I.
A wise old saint once said, “Never doubt in the darkness what God has told you in the light.” We are not God, hence our reason for needing Him. I am learning that there is a blessing in not knowing it all, in not having all the details of what comes next. All I have is NOW, and I must follow through despite my feelings on the matter. Today while reading the book of John, I was reminded of the truth that God wants our ‘joy to be full’. Okay, so for some of you that is old news, but sometimes God resurrects a phrase of truth to hammer it home a little more, and to serve as an anchor of hope when we are being tossed about my life, and today He did just that for me. He cares that I am joyful, and that matters so much to Him that He wrote it many times. How beautiful!
So hang in there… the breakthrough comes when you survive the breaking point… The bumps are what you climb on, they are the things that you hold onto along the climb to the mountain top. Yes there will be sacrifices that you will not understand and days that seem so hard to fathom, but He is there, cling to Him. Make a choice to ‘soul-cling’ to Him. Your breakthrough is coming, and God will follow through on all that He has promised.
In the Free Dictionary by Farlex, Breakthrough is defined as “to change direction or move suddenly”, how beautiful a thought that is! We love ‘sudden moves’ once they are good for us, but sometimes God brings a change of direction that we may find difficult to embrace. That is where the rubber meets the road of our journey of faith, and we must choose to surrender and trust.
For once we make it past the breaking point, our breakthrough will come!
So ‘follow through‘ and ‘break through’.
From the pen of a grateful girl,
All rights reserved. Copyright by Denise Kennedy. May 2014.
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“The lines have fallen to me in pleasant places;” (Psalm 16)
…Indeed this is a beautiful thought, a precious declaration of gratefulness and peace at one’s surroundings and lot in life. To be honest it is not always the way reality seems to be for us at all, and life can sometimes be the complete opposite. Trust me, I know! Maybe when you think of the ‘lines’ of your life you imagine the perimeter of your homestead or dwelling place, and you wish it were larger, or smaller, or cleaner, or quieter, or richer, or safer? Some of you may think about the place where your lines fall and wish it were in a different location, or a far more appealing place? There may even be people dwelling within your boundary lines that are absolutely driving you crazy, or letting you down daily? Per chance even some of you are thinking of someone right now who you wish was able to dwell within your boundary lines but instead they are either far away geographically or even distant emotionally? Whatever your situation, wherever you find your lines to be or not to be, there is still a place for you where beauty can touch your heart and somehow kiss your life with peace; hang in there with me!
First, let’s look at the word “pleasant” ~ Pleasing, agreeable, or enjoyable; giving pleasure: receiving pleasant news. (dictionary.com)
Some synonyms of ‘pleasant’ are ~ Blessed, agreeable, darling, delicious, delightful, delightsome, dreamy, dulcet, enjoyable, good, grateful, gratifying, jolly, fair, comfortable, nice, sweet, pretty, satisfying, welcome, tasty, palatable, overflowing, or abundant. A person is ascribed the compliment of being ‘pleasant’ when seen to have qualities that tend to give pleasure, or when they act agreeably. You may also be characterised as being ‘pleasant’ if you have pleasing manners, behaviour, and a pleasant appearance, being easy on the eye!
David, the writer of Psalm 16, where the first line of my story is taken from, lived much of his life as a fugitive. At times he was on the run like a wild animal trying to save himself from an enemy who was viciously trying to kill him. He often found himself in some very difficult places during those years. Sometimes life was so hard that he quite literally sank into a horrible pit, unable to be rescued or even try to rescue himself. Many of us have been there or are living there now. Other times he lived enclosed in complete darkness in lonely caves. But believe it or not, it was out of these experiences that David wrote some of the most meaningful words of his writing career; with God as his motivator, editor and publisher!
So…as we read this line where David declares ~
“The lines have fallen to me in pleasant places;
Indeed, my heritage is beautiful to me.
I will bless the Lord who has counselled me; Indeed, my mind instructs me in the night…” (You would be forgiven for thinking that suddenly life must have taken a magnificent turn for our friend David, but guess what, it hadn’t!)
From all I have gleaned about his life at this point David is still not yet in a place of safety and life is not nearly as comfortable as his heart would have desired. He is walking through difficult days with no real sign of easier nights ahead. Yet in the midst of what seems to be hardship, back ache and disappointment, David is able to declare that the boundary lines of his life are secure and safe, sweet and pleasant…how can he do this you ask? Stay with me…
Right now where are your boundary lines? Do you know what it represents in the days of old? When Joshua was led by God to take the children of Israel into their promised land, God told him to divide up the newly entered land according to the tribes and give each one a section to call their home. So it was that each individual family was given a special place. The lines were drawn and the boundaries were made. Boundary stones were used as markers to show where the lines had fallen for each family, and every person knew the exact piece of land God had given them. So they lived in security and safety, provided for by God.
So how can David declare this, when we can see his life is a mess by comparison? Could it be true that David wrote these words against the backdrop of the knowledge of those great promises that had been given to him by God? Many have studied this passage and believe it to be so. He said it by faith. David knew the God he trusted, he reminded himself of all the promises that had been spoken to him over the years, and one day he would see all that God had whispered to his heart in the darkness of night. Although David lived on the run and in fear for his life, in his heart he had moved his residence to a land called “Pleasant Places”. He moved in and unpacked his troubles and cares there, in the place of protection. He came to find out that his new abode “Pleasant Places” was the place of provision. All that had changed about his circumstances happened in his heart, in his mind and in his relationship with God. He began to believe in what God said and he declared it over his life. Soon even his difficult circumstances could no longer rob him of the peace that he found in “Pleasant Places”.
I too am learning this…I have many desires and dreams waiting for the touch of God upon them, but one thing I have found is that there is a land in my heart that is mine, where God and I talk. And although I do not understand His timing or his workings in my life, I do know that I must trust Him in this place. By making a decision to declare that the boundaries of my life have fallen in “Pleasant Places”, I will lie down in peace, I will rise up in protection, and I will come and go in His provision and providence. There is a land I can live in where faith rules over my fears, where joy overcomes my sorrows, where tears are wiped away with the gentle touch of His hand. My dear friend, whatever season we may be walking through, it is an opportunity for us to learn something about God and to have an experience with Him that can literally bring a song out of our tired hearts. Even in the waiting time we can cultivate the hope that as we surrender and trust Him, we will come to realise that the “Pleasant Places” He has promised us resides within us!
I have decided that wherever I find myself, wherever I lay my head, (or my hat), whether rich or poor, whether happy or sad, I will declare it a “Pleasant Place” because He is with me and He makes it PLEASANT!
Speak these words softly to your heart . . .every day if you need to . . .
“The lines have fallen to me in pleasant places; Indeed, my heritage is beautiful to me.
I will bless the LORD who has counseled me; Indeed, my mind instructs me in the night.
I have set the LORD continually before me; Because He is at my right hand, I will not be shaken.
Therefore my heart is glad and my glory rejoices; My flesh also will dwell securely.” (Psalm 16)
Look, there’s a sign above your head, written on it are the words….”Pleasant Places!”